WhatsApp Business has over 3 million active users: Mark Zuckerberg
Zuckerberg also highlighted that the company would focus on building ecosystems around apps like WhatsApp, Instagram and Messenger.tech Updated: Apr 26, 2018 17:12 IST
Facebook on Thursday held its Q1 earnings call. During the event, Mark Zuckerberg announced that WhatsApp Business app is now actively used by over 3 million people.
WhatsApp Business, a standalone app separate from the other version of WhatsApp used by 1.5 billion people, was launched in January for Android users in six countries including India, Indonesia, Italy, Mexico, Britain and the US.
WhatsApp Business competes with services like Apple’s Business Chat and RCS messaging for Android and Facebook’s own Messenger Platform, chat apps all built around connecting businesses with customers.
While WhatsApp Business is still being rolled out, conversational commerce through things like payments on Messenger will also be important to the social media giant, VentureBeat reported.
“Over the next five years we’re focused on building out the business ecosystems around our apps like Instagram, WhatsApp and Messenger,” Zuckerberg said.
“You see content from that Page, and you can click through to a message thread, and then you can either get customer support or complete a transaction or do a follow-on transaction, and that will be very valuable for businesses so we view the payment in that context, not as the goal but as something that’s helping the business and the person succeed at having a transaction or doing what they’re trying to do,” Zuckerberg noted.
WhatsApp Business, available on Google Play Store, makes it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them.
The new app, which is yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account.
First Published: Apr 26, 2018 17:12 IST