Apple Event 2025 Highlights: iPhone 17 India prices; Pre-bookings and more- iPhone 17, iPhone Air, iPhone 17 Pro

iPhone 17 pre-booking details at Croma

Pre-orders for the iPhone 17 series will begin on September 12 at 5:30 pm, with availability starting September 19 at 8:00 am. Customers can pre-book in-store by paying Rs. 2,000 for the iPhone 17 and iPhone Air, while the iPhone 17 Pro and iPhone 17 Pro Max require a booking amount of Rs. 17,000.

Apple Watch and AirPods Pro 3 pre-booking details

Pre-orders for the new Apple Watch lineup and AirPods Pro 3 opened on September 10 at 10:00 am, with sales starting September 19. The in-store pre-booking amount is Rs. 2,000 for each device, covering the Apple Watch Series 11, Watch Ultra 3, Watch SE 3, and AirPods Pro 3.

Croma has not yet revealed details about launch offers or card discounts.

Who should buy the iPhone Air?

iPhone Air could a perfect for people who prefer compact and lightweight phones. While flagship phones are getting bulkier with big camera modules, the iPhone Air could come as a fresh option. Although it has a sleek design, it features a big 6.5-inch display, making it perfect for multimedia usage. Therefore, it can fulfil several requirements.

Since the iPhone Air lacks a premium camera setup and the battery life may not be as impressive, the smartphone could be useful for casual smartphone users. However, it may come as a pricy proposition at Rs. 1,19,900. Being an iPhone 16e user myself, a single camera and a decent battery life do not come as a major hurdle as a casual user.

From the iPhone 16 series to the iPhone 7 Plus, several models are listed for exchange at great rates. However, one iPhone 16 model is not eligible for trade-in yet. As per our findings, the iPhone 16e model can not be exchanged for any of the iPhone 17, iPhone 17 Pro, or iPhone Air models.

Now that the iPhone 17 Awe dropping event is done and dusted, I’ve had a little while to think about all the new phones. And this year, I think the vanilla iPhone 17 should be the phone most people get. Well, there are several good reasons for it, including its brand-new hardware. Read on for the details.

120Hz ProMotion display with 3000nits support

Now, this arguably has to be the highlight of the device, and it has been a long time coming.

You get more storage for less price

Yes, for ₹82,900, the iPhone 17 brings 256 GB of storage. For the same amount of storage with the iPhone 16, you had to pay ₹89,900. So essentially, if you think about it, the iPhone has a price drop. But at the same time, the price of entry is higher. But it’s just ₹3,000 more compared to the iPhone 16. And for that money, you are getting the extra storage, which would be handy to store videos, photos, and apps.

Compact size with 6.3” display

Apart from the iPhone 17 Pro, the only other phone in the iPhone 17 lineup with a 6.3-inch screen is the iPhone 17.

Almost the same great performance as the Pro phones

iPhone 17 packs the 3nm A19 chip and not the A19 Pro. But for most people, this performance is going to be ample to run most things they do, be it video editing on your phone, photo editing, playing AAA games, including console-quality games like Resident Evil, and more.

We tried exchanging for the iPhone 17 Pro base model in 256GB. And here’s what Apple’s website promised as exchange prices for the various models, all identified using our own models:

iPhone 16 Pro 128GB: ₹48,000

iPhone 16 Plus 512GB: ₹40,900

iPhone 15 Pro 256GB: ₹50,500

iPhone 12 128GB: ₹16,900

iPhone 15 Pro Max 1TB: ₹60,000

iPhone 14 Pro Max 256GB: ₹48,000

Navya Naveli Nanda, the granddaughter of Bollywood luminaries Amitabh and Jaya Bachchan, was invited to Apple’s Cupertino headquarters and shared exclusive photos with Apple CEO Tim Cook.

Apple has unveiled the iPhone 17 Pro and iPhone 17 Pro Max in a striking Cosmic Orange finish, a bold hue that many in India have immediately likened to saffron, a colour deeply rooted in Hindu symbolism. Note that the new Cosmic Orange colour is only available with the iPhone 17 Pro and iPhone 17 Pro Max.

iPhone 17 Pro Max 2TB price in India is ₹2,29,900. It's more than Royal Enfield Classic 350 bike. Let that sink in.

Apple has confirmed the release dates for its 2026 operating systems: iOS 26, iPadOS 26, macOS Tahoe 26, and watchOS 26. They roll out on September 15 with a new "Liquid Glass" design language that introduces translucent elements across the interface.

iPhone 17 series prices in India of all variants:

iPhone 17 256GB: ₹82,900

iPhone 17 512GB: ₹1,02,900

iPhone Air 256GB: ₹1,19,900

iPhone Air 512 GB: ₹1,39,900

iPhone Air 1TB: ₹1,59,900

iPhone 17 Pro 256GB: ₹1,34,900

iPhone 17 Pro 512GB: ₹1,54,900

iPhone 17 Pro 1TB: ₹1,74,900

iPhone 17 Pro Max 256GB: ₹1,49,900

iPhone 17 Pro Max 512GB: ₹1,69,900

iPhone 17 Pro Max 1TB: ₹1,89,900

iPhone 17 Pro Max 2TB: ₹2,29,900

iPhone 17: Starts at ₹82,900 for 256GB; also available in 512GB.

iPhone Air: Starts at ₹1,19,900 for 256GB; also available in 512GB and 1TB.

iPhone 17 Pro: Starts at ₹1,34,900; available in 256GB, 512GB, and 1TB.

iPhone 17 Pro Max: Starts at ₹1,49,900; available in 256GB, 512GB, 1TB, and 2TB.

Storage and colours: iPhone Air available in 256GB, 512GB, and 1TB. Colours include Space Black, Cloud White, Light Gold, and Sky Blue.

Pricing in India: Starts at ₹1,19,900.

Pre-orders: Begin Friday, September 12 at 5 a.m. PDT in 63+ countries including India, the U.S., UK, Australia, Canada, China, Japan, Germany, France, UAE, and Singapore.

Availability: Ships from September 19 in initial countries; expands to 22 more regions on September 26.

iOS 26 update: Free software update from Monday, September 15. Some features may vary by region or language.

Apple Intelligence: Beta available in English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (simplified), Japanese, and Korean. Additional languages will be added by year-end.

Accessories pricing: MagSafe Battery ₹11,900; MagSafe Case ₹4,900; Bumper ₹3,900; Crossbody Strap ₹5,900; 40W Dynamic Power Adapter with 60W Max ₹3,900.

AppleCare: Coverage includes accidents, theft, battery replacement, and 24/7 support. AppleCare+ and AppleCare One plans available.

iCloud+: Starts at ₹75/month; offers extra storage, Private Relay, Hide My Email, custom email domains, HomeKit Secure Video, and Family Sharing for up to five members.

Free subscriptions: iPhone Air buyers may receive three months of Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+ with a new subscription. Offer availability varies by region.

Storage and colours: iPhone 17 comes in 256GB and 512GB variants. Available colours include Lavender, Mist Blue, Sage, White, and Black.

Pricing in India: Starts at ₹82,900.

Pre-orders: Begin Friday, September 12 at 5 a.m. PDT in 63+ countries, including India, the U.S., UK, Australia, Canada, China, Japan, Germany, France, UAE, and Singapore.

Availability: Ships from September 19 in initial countries; expands to 22 more regions on September 26.

iOS 26 update: Free software update from Monday, September 15. Some features may be region- or language-dependent.

Apple Intelligence: Beta available in English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (simplified), Japanese, and Korean; more languages coming by year-end.

Accessories pricing: Clear Case ₹4,900; Silicone Case with MagSafe ₹4,900; Crossbody Strap ₹5,900; FineWoven Wallet with MagSafe ₹5,900 in multiple colours.

iCloud+: Starts at ₹75/month; offers additional storage, Private Relay, Hide My Email, Custom Email Domains, HomeKit Secure Video, and Family Sharing for up to five members.

AppleCare: Coverage includes accidents, theft, battery replacement, and 24/7 Apple Expert support. AppleCare+ and AppleCare One plans available.

Apple Event 2025 live updates: iPhone 17 Pro and Pro Max price in India key details

Storage options: iPhone 17 Pro comes in 256GB, 512GB, and 1TB; iPhone 17 Pro Max adds a 2TB variant for the first time.

Colour options: Available in Cosmic Orange, Deep Blue, and Silver.

Pricing in India: iPhone 17 Pro starts at ₹1,34,900; iPhone 17 Pro Max starts at ₹1,49,900.

Pre-orders: Begin Friday, September 12 at 5 a.m. PDT in 63+ countries, including India, the U.S., UK, Australia, Canada, China, Japan, Germany, France, and UAE.

Availability: Ships from September 19 in initial countries; expands to 22 more regions on September 26.

iOS 26 update: Free update available from Monday, September 15. Some features may be region- or language-dependent.

Apple Intelligence: Beta available in English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (simplified), Japanese, and Korean; additional languages to be added by year-end.

Satellite features: Free access extended for an additional year for iPhone 14 and 15 users activated in supported countries before September 9, 2025.

Accessories pricing: TechWoven Case with MagSafe ₹5,900; Clear Case ₹4,900; Crossbody Strap ₹5,900; FineWoven Wallet with MagSafe ₹5,900 in multiple colours.

Power adapter: Apple-designed 40W Dynamic Power Adapter with 60W Max available for ₹3,900.

AppleCare: Offers coverage for accidents, theft, battery replacement, and 24/7 Apple Expert support. AppleCare+ and AppleCare One plans available.

iCloud+: Starts at ₹75/month; includes additional storage, Private Relay, Hide My Email, Custom Email Domains, HomeKit Secure Video, and Family Sharing for up to five members.

Promotions: Customers purchasing iPhone 17 Pro or Pro Max receive three free months of Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+, subject to regional availability.

Apple has announced the iPhone 17 Pro, the flagship model of its new iPhone 17 series, alongside the standard iPhone 17 and the all-new iPhone Air. The iPhone 17 Pro marks a return to an all-aluminum build, replacing the titanium frame used in previous Pro models. Apple says the choice of aluminum improves heat dissipation while keeping the device lightweight and durable. The back of the phone features a “full-width camera plateau,” accommodating the advanced triple-lens system.

Under the hood, the iPhone 17 Pro is powered by Apple’s new A19 Pro processor, which delivers significant performance gains over the previous generation. The device is designed to handle demanding tasks such as professional-grade video editing, AI-powered photography, and intensive gaming without thermal throttling, aided by an improved heat management system. Connectivity is upgraded with Apple’s latest C1x modem and N1 chip, supporting Wi-Fi 7, Bluetooth 6, and Thread for faster and more reliable connections.

The camera system on the iPhone 17 Pro has been significantly upgraded. It includes a 48MP main sensor, an improved telephoto lens, and advanced computational photography features. Apple also introduced software enhancements for the Pro models, including dual video recording and advanced pro-level controls for photography and videography. The camera plateau design allows for larger sensors and improved optical performance without compromising the phone’s sleek profile.

Apple’s iOS 26, announced earlier this year, launches with the iPhone 17 series and introduces the Liquid Glass design language. This visual update gives many user interface elements a glossy, semi-transparent appearance, which adds depth and a modern aesthetic across notifications, widgets, and app icons. While the design has been polarising during beta testing, it represents Apple’s continued focus on integrating software and hardware design for a cohesive experience.

The iPhone 16 Pro, released last year, was a cautious update that focused on slightly larger screens, improved battery life, and the Camera Control button along the side. It also marked Apple’s first serious attempt at Apple Intelligence, though several announced features did not ship on time and faced criticism for lagging behind competitors. With the iPhone 17 Pro, Apple appears to be taking a bolder approach, combining design changes, hardware upgrades, and refined AI features in its most capable standard Pro model to date.

Apple has unveiled the iPhone Air, its thinnest iPhone ever at just 5.6mm, promising “pro performance in a thin and light design,” according to CEO Tim Cook. The new model is part of Apple’s plan to refresh the iPhone lineup over the next three years with new designs and form factors, rather than incremental upgrades.

The iPhone Air features a 6.5-inch ProMotion display with a 120Hz refresh rate and peak brightness of 3,000 nits. Apple describes the design as its most durable yet, with a ceramic shield enclosing a titanium frame on both sides. Despite its ultra-slim body, the phone delivers all-day battery life, supporting up to 40 hours of video playback. To maximise space for the battery, the iPhone Air only supports eSIMs.

Under the hood, the iPhone Air is powered by Apple’s new A19 Pro processor, the most powerful iPhone chip to date. It also comes with the new C1x modem, which offers twice the speed of the previous C1, and Apple’s N1 chip design, enabling Wi-Fi 7, Bluetooth 6, and Thread connectivity. These upgrades position the iPhone Air as a high-performance device in a lightweight form factor.

The camera system has also been improved. The iPhone Air includes a 48-megapixel dual rear camera and a 12MP telephoto lens. The front-facing 18MP selfie camera supports Centre Stage, a feature that automatically keeps everyone in frame, eliminating the need to rotate the phone for landscape shots.

The launch of the iPhone Air coincides with iOS 26, which introduces Apple’s new Liquid Glass design language. The update adds transparent, “bubbly” effects to navigational elements and icons, a design feature that has received mixed reactions during beta testing.

Apple’s iPhone Air is intended to signal a shift in the company’s approach to its flagship devices, offering powerful hardware, advanced connectivity, and innovative design in a remarkably thin and lightweight package.

Key Features of iPhone Air:

Ultra-thin 5.6mm design with ceramic shield and titanium frame

6.5-inch ProMotion display with 120Hz refresh rate and 3,000 nits peak brightness

A19 Pro processor with C1x modem and N1 chip supporting Wi-Fi 7, Bluetooth 6, and Thread

48MP dual rear camera with 12MP telephoto lens; 18MP front camera with Centre Stage

eSIM only support

Up to 40 hours of video playback battery life

Ships with iOS 26 featuring Liquid Glass design

Apple officially unveils the iPhone 17 series globally at the September 9 “Awe-Dropping” event. Apple brings major hardware upgrades to the standard model, the iPhone 17 with Pro-like display, new A19 chip, Apple Intelligence features and more. This could come as an ideal upgrade for smartphone users in terms of advanced features. However, the design remains the same as its predecessor.

The iPhone 17 features a 6.3-inch OLED display with ProMotion technology, offering an Always-on display, 1-120Hz refresh rate, and up to 3000nits peak brightness. The smartphone is powered by the A19 chip built with 3nm TSMC processors. It consists of a 6-core CPU and a 5-core GPU. Apple claims that its 20% faster than the A18 chip on the iPhone 16 model.

For photography, the iPhone 17 features a dual camera system that includes a 48MP Fusion main camera and a 12MP telephoto lens with 2x optical zoom. In addition, it also includes an AI-powered selfie camera that automatically detects multiple people in the screen and zooms out accordingly. Lastly, the iPhone 17 claims to offer all-day battery life.

The iPhone 17 will be coming in a 256GB base storage variant.

Apple has announced the iPhone Air, its thinnest iPhone yet at just 5.6mm. The new model features a 6.5-inch ProMotion display with up to 120Hz refresh rate and a peak brightness of 3,000 nits. Apple describes the design as its most durable, with a ceramic shield enclosing a titanium frame on both sides.

Under the hood, the iPhone Air is powered by the new A19 Pro processor, Apple’s most powerful chip to date. Despite the slim profile, the company promises impressive battery life. The iPhone Air is expected to kick off a three-year plan to refresh Apple’s iPhone lineup with new designs and form factors, rather than just incremental specification upgrades, according to Bloomberg’s Mark Gurman.

The launch also coincides with iOS 26, which introduces Apple’s new Liquid Glass design language. The updated interface adds transparent, “bubbly” navigational elements and icons, a design change that received mixed reactions during beta testing.

Apple launches the slimmest iPhone ever-- 5.6mm thin. It's iPhone Air!

Apple has officially announced the iPhone 17, the latest iteration of its standard iPhone model. The new device features a larger 6.3-inch screen with a 120Hz ProMotion refresh rate and comes in subtly refreshed colour options, while retaining much of the iPhone 16’s overall design.

Last year, the iPhone 16 introduced several key updates that carried over to the standard lineup. These included the Action Button, previously exclusive to Pro models, a reintroduction of the vertical dual-camera layout last seen on the iPhone 12, and the Camera Control button, which debuted on the iPhone 16 Pro.

iPhone 17 now features a Super Retina XDR OLED display with ProMotion technology that supports an adaptive 1–120Hz refresh rate, previously limited to Pro models. It also delivers an impressive 3,000 nits peak brightness, making it one of the brightest smartphone screens available, perfect for outdoor use and HDR content.

Apple has introduced the new Apple Watch SE 3, its latest entry-level smartwatch, at the “Awe Dropping” event alongside the iPhone 17 series. The SE 3 now includes an always-on display for the first time, a faster S10 processor, and improved battery life.

The new model also supports double-tap and wrist-flick gestures, sleep apnea detection, sleep scores, 5G cellular, and playback of music and podcasts directly through the built-in speaker. Charging speeds are claimed to be twice as fast as the previous SE, with battery life rated at up to 18 hours.

This is the third-generation Apple Watch SE, succeeding the 2022 version. Like its predecessors, it blends features from past flagship models into a more affordable package. With a starting price of $249, Apple aims to keep the SE line a strong entry point for users wanting a capable smartwatch at a lower cost than the Series or Ultra models.

Apple has unveiled the Apple Watch Ultra 3, the latest version of its premium smartwatch line built for endurance and performance. The Ultra series, introduced in 2022, is aimed at athletes and outdoor users with features such as extended battery life, high-brightness displays, and advanced GPS tracking.

The new Ultra 3 succeeds the Ultra 2, which was launched in 2023 along with a special black edition. While Apple has yet to detail major hardware overhauls, the Ultra line continues to stand out for its rugged design and long-lasting power. For context, the Ultra 2 promised up to 36 hours of normal use, setting it apart from the standard Apple Watch models.

Alongside the Ultra 3, Apple is rolling out watchOS 26 this fall. The new software brings Apple Intelligence to the wrist, including a Workout Buddy feature that provides personalised feedback and motivation. Other updates include an improved Smart Stack, a wrist flick gesture to dismiss calls and notifications, and the new Liquid Glass design language that will unify Apple’s product ecosystem.

The Apple Watch Ultra range has traditionally commanded a premium, starting at $799, and the Ultra 3 is expected to continue in that price bracket while doubling down on durability and performance for demanding users.