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anissa kheloufi

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ViSenze, a visual search company, found that, of people who use social media, one in three makes a purchase every month through a platform such as Instagram, Facebook, Pinterest or Snapchat(AP Photo)

The future of retail isn’t e-commerce. It’s Instagram

Bloomberg | By Kyle Stock
UPDATED ON JUN 04, 2018 04:49 PM IST
Instagram lets users click through the phone app to a brand’s retail site. A few months later, Instagram let 20 select companies tag products in posts and route people to a store link where they could “shop now.” Just like that, a virtual shopping mall was born.
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