board launch ad blitz as footfall drop

Fewer devotees visited the Sabarimala shrine in the first two-weeks of the annual pilgrimage season that began in mid November.(PTI)

Sabarimala board launches ad blitz as footfall drops

By Ramesh Babu | Hindustan Times
PUBLISHED ON DEC 01, 2018 11:04 PM IST
Once flush with money, the temple has started feeling the pinch. Visitors are down 60% and revenue 70%, according to Travancore Devasom Board, which runs the temple. Alarmed, the temple management is launching an advertising campaign saying the shrine is safe to visit.
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