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SRK is promoting his film, Zero, with Alexa.(Photo: Twitter/RedChilliesEnt)

For Bollywood promotions, tech’s the way mahi vey!

By Etti Bali | Hindustan Times, New Delhi
UPDATED ON DEC 18, 2018 05:48 PM IST
Film promotions are making use of digital platforms and technology in a big way, Bollywood is now an integral part of the audience’s daily lives
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