Premium, naturally flavoured vodka is shaping up to be a smart marketing tool.(Shutterstock)

Flavoured vodka turns over a new leaf, moves on from whipped cream, PB&J past

By Bloomberg | Bloomberg
UPDATED ON JUL 02, 2018 05:47 PM IST
As a category, vodka accounted for more than one-third of all U.S. spirits sales in 2017, according to the Distilled Spirits Council. Ginger, pink grapefruit, lemon and various other flavoured vodka options are becoming popular choices for consumers.
Story Saved