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Premium, naturally flavoured vodka is shaping up to be a smart marketing tool.(Shutterstock)

Flavoured vodka turns over a new leaf, moves on from whipped cream, PB&J past

By Bloomberg | Bloomberg
UPDATED ON JUL 02, 2018 05:47 PM IST
As a category, vodka accounted for more than one-third of all U.S. spirits sales in 2017, according to the Distilled Spirits Council. Ginger, pink grapefruit, lemon and various other flavoured vodka options are becoming popular choices for consumers.
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