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A more far-reaching overhaul for Victoria’s Secret is necessary, aligning its lingerie more closely with changing consumer tastes, emphasizing inclusivity and different body shapes, which could help it attract a younger customer.(Instagram)

Victoria’s Secret needs a different kind of angel

By Andrea Felsted, Bloomberg
UPDATED ON JAN 30, 2020 03:25 PM IST
Victoria’s Secret certainly is in need of a radical revamp; the group has already begun this process, introducing new products, and updating its marketing.
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Rihanna’s show featured women of all shapes and sizes.(Instagram/ Rihanna)
Rihanna’s show featured women of all shapes and sizes.(Instagram/ Rihanna)

As Victoria’s Secret weighs what’s next, Rihanna’s SavagexFenty lingerie collection may be onto something

By Jordyn Holman, Rebecca Greenfield | Bloomberg
UPDATED ON SEP 15, 2019 03:02 PM IST
Sure, there were plenty of stiletto-clad models to promote her Savage X Fenty lingerie brand—some of whom have participated in past Victoria’s Secret events as well. But unlike those shows, Rihanna’s featured women of all shapes and sizes.
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