HUL’s move comes as more brands are being prompted to market products that are more “inclusive” as opposed to perpetuating social stereotypes and elevating long-held ideals of beauty—that in a market like India is often equated with fairness.(Photo: unilever.com)

Skin whitening cream ‘Fair & Lovely’ decides to drop ‘Fair’ from its name

By Suneera Tandon | livemint, New Delhi
UPDATED ON JUN 26, 2020 01:54 AM IST
India — where sales of Fair & Lovely are 40% of the face care category — will lead the changes being made to the brand name that is still awaiting permissions from a regulator for its new name and identity.
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