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At 23,000 followers, blogger Neha Somvanshi can promote an apartment or an interior without making it look like a hard sell.

Under the influence: When social-media stars promote real-estate

By Vanessa Viegas | Hindustan Times
UPDATED ON JAN 28, 2020 08:02 PM IST
In a sector where word of mouth referrals continues to be a major driver for sales, influencer marketing can strike a balance between word-of-mouth referrals and traditional advertising by bringing a certain degree of authenticity and resonance to the message.
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Marathon Monte Carlo is the most exclusive residential property in Mulund today.(Marathon Group)
Marathon Monte Carlo is the most exclusive residential property in Mulund today.(Marathon Group)

Pioneering the rise of a suburb

By Promotional Feature, HT Brand Studio
UPDATED ON SEP 03, 2019 01:08 PM IST
Only a few suburbs can provide a healthy, sustainable and luxurious lifestyle; Mulund being one of them.
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