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Under the influence: When social-media stars promote real-estate
By Vanessa Viegas | Hindustan Times
UPDATED ON JAN 28, 2020 08:02 PM IST
In a sector where word of mouth referrals continues to be a major driver for sales, influencer marketing can strike a balance between word-of-mouth referrals and traditional advertising by bringing a certain degree of authenticity and resonance to the message.

Pioneering the rise of a suburb
By Promotional Feature, HT Brand Studio
UPDATED ON SEP 03, 2019 01:08 PM IST
Only a few suburbs can provide a healthy, sustainable and luxurious lifestyle; Mulund being one of them.