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media planner

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When a brand decides to buy television inventory for a campaign, it begins with two objectives: One, reach, which is a minimum proportion of the target audience which must be exposed to the campaign; two, frequency, or the number of times a member of the target audience will be exposed to it.(Hindustan Times)

The purpose of TV media measurement

By Paritosh Joshi
UPDATED ON NOV 18, 2020 06:03 AM IST
Averages help media planners buy spots to secure reach, frequency. The system is working
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