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Scents, aromas and odours can affect memories; alter how the brain processes them.(Unsplash)

Scents, aromas and odours can affect memories; alter how the brain processes them

Washington DC [USA] | By Asian News International
UPDATED ON MAR 18, 2020 01:45 PM IST
Scents or odours has a great potential in triggering the memory of past experiences and also a tool to treat memory-related mood disorders.
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Startup Saturday: Heelium footwear provides bamboo socks, shoes to get rid of bad odour and prevents blisters

Hindustan Times, Pune | By Namita Shibad, Pune
UPDATED ON SEP 13, 2018 01:41 PM IST
At Sheffield University in the UK, Prateek Sharma is a sports enthusiast, worked with Adidas on footwear research and gained deeper insights into the business of sports shoes. Together with Siddharth Jain, another IIT Rourkee graduate, the two set up Heelium, a footwear company that focuses on providing solutions to sportsmen.
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