We intuitively use more emotional language to enhance our powers of persuasion, according to a research. (Shutterstock)

Why people use emotional words to persuade others, even when it could backfire

Indo-Asian News Service, New York | By HT Correspondent
PUBLISHED ON APR 03, 2018 05:27 PM IST
When attempting to persuade, the study found that people didn’t just use words that described something in a positive (or negative) way, such as “excellent” or “outstanding”. People were inclined to use words that conveyed emotional impact such as “exciting” and “thrilling.”
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