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A shopper walks past an actor dressed as Rock and Roll Santa, at the launch of the Christmas shop at Selfridges store in London.(AP)

It’s already Christmas time at this iconic London department store

By HT Correspondent | Reuters
UPDATED ON AUG 03, 2018 10:49 AM IST
London is in the middle of a heatwave but Selfridges has already started the Christmas countdown, almost five months before December 25. Here’s why.
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