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While most designers detest it, event managers and fashion weeks depend on the Showstopper Syndrome to get media eyeballs.

The fashion edit: The showstopper syndrome

Hindustan Times | By Wendell Rodricks
PUBLISHED ON OCT 12, 2019 10:48 PM IST
In a country obsessed with stars and glamour, fashion events need a big name at show end, or all will be lost
Mumbai: Actress Ananya Pandey at the Lakme Fashion Week Winter/Festive 2019 in Mumbai on Aug 24, 2019. (Photo: IANS)(IANS)
Mumbai: Actress Ananya Pandey at the Lakme Fashion Week Winter/Festive 2019 in Mumbai on Aug 24, 2019. (Photo: IANS)(IANS)

Here’s what you need to know about the Showstopper Syndrome

Hindustan Times | By Akshata Shetty
UPDATED ON SEP 15, 2019 12:04 PM IST
Do fashion designers need Bollywood celebs as showstoppers? The fashion fraternity opens up about B-Town celebs hogging the ramp and why clothes need to be the only stars.
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