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Flipkart, which also operates India’s largest online fashion marketplace Myntra, will work closely with Aditya Birla Fashion, for sales and distribution of its brands.(File Photo)

Flipkart fashions new front in Amazon fight

By Suneera Tandon and Tarush Bhalla | Hindustan Times, New Delhi/Bengaluru
PUBLISHED ON OCT 24, 2020 06:06 AM IST
Both Flipkart and Amazon are buying minority stakes in offline multi-brand retailers to strengthen their presence in the brick-and-mortar segment, where foreign investment is restricted to 49%.
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