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Third-party apps that build online inventories of products and engage with customers through WhatsApp and other social media, though popular, don’t offer the same integration level that WhatsApp is trying to build with JioMart.(MINT_PRINT)

Reliance to embed JioMart in WhatsApp within six months

By Abhijit Ahaskar, Kalpana Pathak
UPDATED ON JAN 18, 2021 07:04 AM IST
The integration will allow JioMart catapult its reach across India, allowing Reliance Retail to pose a serious challenge to Flipkart and Amazon’s domination in India’s fast-growing online retail market.
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