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Historically, throughout North Africa and Asia, darker skin has been associated with poor labourers who work in the sun — unlike in Western cultures, where tanned skin is often a sign of time for leisure and beauty. (Representational Image)(Unsplash)

Fairness fairytale? ‘Whitening’ creams are undergoing a makeover, but colourism stays

By Associated Press | Posted by Saumya Sharma | Dubai, United Arab Emirates
UPDATED ON JUL 26, 2020 06:53 PM IST
Following decades of pervasive advertising promoting the power of lighter skin, a re-branding is hitting shelves globally. But it’s unlikely that fresh marketing by the world’s biggest brands in beauty will reverse deeply rooted prejudices around “colourism,” the idea that fair skin is better than dark skin.
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Very long term use of skin whitening creams could lead to cancer.(Shutterstock)
Very long term use of skin whitening creams could lead to cancer.(Shutterstock)

Here’s why these three skin whiteners are dangerous and damaging to your body

By HT Correspondent | Asian News International, Dubai
UPDATED ON APR 15, 2018 03:54 PM IST
Several countries have banned hydroquinone. It is typically used to lighten areas of skin affected by hyperpigmentation disorders, as well as for freckles and age spots.
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