Blue beauty focuses on motivating consumers to buy beauty products that are made from ethical, sustainable and ocean-friendly ingredients and sold in refillable, reusable and recyclable packaging
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Here is a basic guide to blue beauty
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It aims to educate people on the failing animal ecosystems caused by ingredients such as microbeads, coral bleaching chemicals, plastic bottles, etc that harm the ocean life
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Here is how you can consume beauty products better at an individual level to make a difference
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Look for zero-waste products
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Zero-waste products often have a different tag or label on them. You can also find them online for easier accessibility
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Reusable, refillable and recyclable packaging
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Look for brands and retailers who use reusable, refillable and recyclable packaging as it can help reduce carbon footprint
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Check the label for non-toxic ingredients
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Make a conscious effort to check the label for non-toxic ingredients to keep your beauty habits environmentally clean