From Brain Rot to Manifest: Words of the Year 2024 Capture Global Trends
The 'Word of the Year' declared by different dictionaries reflect social and cultural trends of 2024. Here are the selections that made it to the list.
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Brain Rot - The Oxford Dictionary defines the words as the supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.
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Brat - Newly defined in 2024 as ‘characterized by a confident, independent, and hedonistic attitude’, has been named Word of the Year 2024, by Collins Dictionary. Inspired by Charli XCX's album, brat has become a cultural phenomenon characterising a way of life.
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Demure - Dictionary.com has coined "demure" as Word of the Year, popularised by beauty and lifestyle influencer Jools Lebron. It means "reserved, quiet, or modest."
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Enshittification - Macquarie Dictionary's Word of the Year is defined as the gradual deterioration of a service or product brought about by a reduction in the quality of service provided, especially of an online platform, and as a consequence of of profit-seeking.
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Manifest - Cambridge Dictionary's Word of the Year means to use methods such as visualization and affirmation to help you imagine achieving something you want, in the belief that doing so will make it more likely to happen.