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Adidas apologises for insensitive email saying ‘you survived’ Boston Marathon

The subject line of the email sent Tuesday by Adidas Running read: “Congrats, you survived the Boston Marathon!”

world Updated: Apr 19, 2017 08:46 IST
AP, Boston
Adidas,Boston bombing,Boston Marathon
An Adidas logo is seen at the new Futurecraft shoe unveiling event in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney(REUTERS)

Adidas has apologised for sending out a marketing email praising customers it said “survived” this year’s Boston Marathon.

The subject line of the email sent Tuesday by Adidas Running read: “Congrats, you survived the Boston Marathon!”

On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in that attack.

The sports apparel company quickly apologised, saying it was “incredibly sorry” for the “insensitive” subject line about Monday’s race.

At least two survivors of the 2013 bombing participated in this year’s race.

Adidas says the marathon is “one of the most inspirational sporting events in the world”.

First Published: Apr 19, 2017 08:46 IST