How couch potatoes became the new cultural elite

From TV addict to culture vulture, it’s the age of the viewer

“I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.”

With digital platforms multiplying, we’re now waiting for a renaissance in Indian TV(Photo Imaging: Parth Garg)

From being bottom feeders of the cultural ecosystem, TV viewers are now the cultural elite. Who would have thunk it?

But this happens a lot less now, a supercilious dismissal of the “idiot box”. With producers and digital broadcasters finding the sweet spot that turned high-quality television from an oxymoron to the norm, the much-reviled TV addict is now a celebrated CoC. From being bottom feeders of the cultural ecosystem, TV viewers – on multiple platforms – are now the cultural elite. Who would have thunk it?