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Musk announces pay-per-article feature for media publishers on Twitter

Elon Musk's Twitter is experimenting with many new features to attract more users and revenue for the platform.

Published on: Apr 29, 2023, 22:47:10 IST
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Elon Musk announced on Saturday that Twitter will implement a feature next month that will allow media publishers to charge consumers per article through the social media platform.

Twitter CEO Elon Musk (REUTERS)
Twitter CEO Elon Musk (REUTERS)

"Rolling out next month, this platform will allow media publishers to charge users on a per-article basis with one click.

This enables users who would not sign up for a monthly subscription to pay a higher per-article price when they want to read an occasional article. "This should be a major win-win for both media organisations and the public," Musk tweeted.

The announcements received appreciation from netizens. Giving consumers the choice to pay per item rather than committing to a complete membership, according to a user, will surely draw in a larger readership and assist media organisations by bringing in more money.

ALSO READ: Jack Dorsey criticises Musk on Twitter deal: ‘It all went south’

Another user tweeted, "Excellent decision. I loved to read, but subscribing to more than one agent feels overwhelming. Pay-for-click would solve this and generate new followers and repeat purchases."

Musk has introduced numerous features to help content creators since taking over Twitter in the contentious $44 billion deal. For content monetisation, Twitter has introduced a subscription feature where all proceeds go directly to content creators for the first year.

The billionaire also added that the social media platform will be rolling out major features this week, including encryption features for direct messages.

  • Singh Rahul Sunilkumar
    ABOUT THE AUTHOR
    Singh Rahul Sunilkumar

    A journalist with an engineer's core is trying to make news easier to grasp. He loves breaking down complex topics into digestible form. Obsessed with ISRO, his bylines cover science, technology, business, and, of course, Indian politics. When he's not on shift, you can find him sleeping on books.Read More