Laghu Udyog Nigam to sell traditional art of MP online
Traditional zari and zardozi art-work of Bhopal and weaving art of Chanderi and Maheshwar, will now go global as the Madhya Pradesh government signed an MoU with an online shopping portal on Saturday.bhopal Updated: Oct 02, 2016 17:16 IST
Traditional zari and zardozi art-work of Bhopal and weaving art of Chanderi and Maheshwar, will now go global as the Madhya Pradesh government signed an MoU with an online shopping portal on Saturday. Supporting PM’s Make In India campaign, the artisans and weavers of the state will now be directly selling their artefacts to people online.
Suchi Mukherjee, CEO and founder, an online shopping portal signed this MoU with the government to promote local handicrafts of MP’s Laghu Udyog Nigam.
58-year-old Zulekha Khan, who has been making zari and zardozi handicrafts for last 40 years, has been roped in the process who, will now be creating art for people from across the world.
“This was badly needed. We work very hard but never get its worth. All this art is very intricate and it takes days and months to create a piece. But people here hardy understand. They want everything cheap. But people outside appreciate the local art a lot. It will be great if these things are put forward like this,” said Zulekha while talking to HT.
Bhopal has been quite famous for its zari and zardozi hand-work on artefacts such as ‘batuas’, tableware and also on clothes.
On being asked about the art’s connection with Bhopal, Zulekha said, “The Nawabs brought in Zari and zardozi to Bhopal from Iraq. They used to wear heavy sherwanis and ghararas with very heavy work. They made local artisans learn this art for the benefit of both. This is how the art was introduced to Bhopal. In those days zari was done by original gold thread which now ceases to happen.”
Zulekha has been sent to various other states for several workshops on the art. “I have taught this art to people in Kerala, Bilaspur, Rajasthan, Mysore and so on. These traditional arts garner huge respect everywhere,” she says.
Suchi, while speaking to HT says, “MP government encouraged us a lot today. Chief minister Shivraj Singh Chauhan understands the need of promoting these arts. I explained our plan of expansion across the state and he supported.”
Elaborating over the MoU, Suchi said, “We will be establishing our design cells in Bhopal, Chanderi and Maheshwar. Our concern is to give these artefacts a more modern and stylish look, that is acceptable across the world. These artisans work very hard day and night but they don’t get their worth. We will train them on designs and most modern and ‘in’ things in the industry. For that we will also need local youngsters who know about fashion, design and tailoring a bit, who can basically help these artisans and weavers on ground level. We want to give them and their art a global market. We can infuse design and make this art global in seconds.”