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Lok Sabha elections 2019: In Cong outreach to young, Avengers Endgame connection and Ludo boards

The initiative is the latest in a line of outreach programmes that the party’s publicity team is undertaking to reach out to its upwardly mobile voters.

lok sabha elections Updated: Apr 27, 2019 13:05 IST
Amrita Madhukalya
Amrita Madhukalya
Hindustan Times, New Delhi
congress,avengers,mumbai
One minute advertisements during intervals have also been designed that centre around the party’s promises of a simpler Goods and Services Tax, job creation, and women security.(AFP)

Urban voters in metro cities who went to watch Marvel Studio’s Avengers EndGame in multiplexes around the country on Friday were greeted with human size Ludo Boards listing the manifesto points of the Congress.

The initiative is the latest in a line of outreach programmes that the party’s publicity team is undertaking to reach out to its upwardly mobile voters.

The Ludo Boards, with a snakes-and-ladder game on it, list some of the key offerings of the party for the Lok Sabha election, as listed in its manifesto. They have been placed in over 20 multiplexes in six metro cities, including Delhi, Mumbai, Ahmedabad, Lucknow, Guwahati.

A party leader involved in the process said that these boards will also carry the Congress’s key campaign slogan, Ab Hoga Nyay (There will be justice, now), and will also have selfie-booths.

Micro-targeting YouTube users via masthead advertisements is also one of the initiatives. One minute advertisements during intervals have also been designed that centre around the party’s promises of a simpler Goods and Services Tax, job creation, and women security. One such video was shared by Congress president Rahul Gandhi on Thursday, over Twitter.

While pamphlets and IVR messages detailing the party’s promised minimum income guarantee scheme, Nyunatam Aay Yojana (Nyay), have been sent out to a prospective rural voter base, a need to reach out to the party’s urban voters was felt. Gandhi, leaders said, had insisted on a positive messaging for its urban voters.

Starting Friday, the party had also started a series of radio ads carrying the voice of Priyanka Gandhi Vadra, where she is talking about how the amount under Nyay will go into the accounts of the woman in the household identified as a beneficiary. “The BJP’s campaign has centred around PM Modi this time, a flight from its ‘achche din’ campaign which was positive and offered people something. Our messages is in a similar vein,” a member of the Congress publicity committee said.

First Published: Apr 27, 2019 07:13 IST

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