‘When you shouldn’t think about starting-up?’ Mamaearth’s Ghazal Alagh lists 3 crucial points
Mamaearth’s Ghazal Alagh took to X to share three situations she thinks an entrepreneur should consider before launching their start-up.
Ghazal Alagh, co-founder of Mamaearth, often uses X to share insights, interact with her followers, or champion causes close to her heart. Through the posts, she offers glimpses into her entrepreneurial journey and shares tips to assist others in their endeavours. From talking about getting out of her comfort zone to sharing start-up wisdom, her posts on various topics often spark conversations. In her latest share, she listed three points about when one shouldn’t think about starting-up.

“Here’s when you shouldn’t think about starting-up,” she wrote, adding, “You’re just chasing money without a passion for long-term building,” as the first point.
Also Read: Mamaearth’s Ghazal Alagh responds to woman’s viral post criticising company’s products: ‘You woke up with a lot of hate’
The second point she mentioned read, “You want to look and feel ‘cool’ because everyone is talking about it”. As the third point, she added, “You don’t like to work hard and think you can hire people who will build for you.”
“Can you think of any other reason why someone should not start up? Share your thoughts below,” she posted, inviting people to participate in a discussion.
Take a look at her share below:
Since being shared less than an hour ago, the post has accumulated more than 600 views. The share has further collected nearly 50 likes.
How did X users react to the post?
An individual wrote, “Whoever thinks it's going to be an easy ride”.
Another added, “4. When the vision is not big, the problem is not hard enough. 5. When you aren't sure why you are doing it. 6. When you are not mentally prepared to do whatever and however long it takes to do it.”
A third reacted to the post with a thumbs-up emoticon.
Also Read: Startup Wisdom: Ghazal Alagh on self-care, success, and standing out in business
In her own words on LinkedIn, Ghazal Alagh is a “corporate trainer turned artist and a mompreneur.” She aims to change the “beauty landscape of India in this digital era” by understanding consumers' needs.
What are your thoughts on this post shared by Ghazal Alagh? What would you like to add to her list?
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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