Google to introduce ‘blue ticks’ for Gmail: All you need to know

The feature will help users distinguish between messages from legitimate senders and those sent by impersonators, said Google.

Published on: May 4, 2023, 13:04:13 IST

By HT News Desk, New Delhi

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To help users distinguish between messages from legitimate senders and those sent by impersonators, Google on Wednesday introduced ‘checkmark icons’ for Gmail users who have adopted its Brand Indicators for Message Identification (BIMI), the tech giant has announced.

The Google Inc. Gmail logo is displayed on an Apple Inc. iPhone in this arranged photograph taken in the Brooklyn borough of New York, U.S., on Friday, July 19, 2019. (Photographer: Gabby Jones/Bloomberg)

Why is Google introducing checkmarks for Gmail?

Google announced the feature in an official blog post on Wednesday. It said: "Strong email authentication helps users identify and stop spam, and also enables senders to leverage their brand trust. This increases confidence in email sources and gives readers and immersive experience, creating a better email ecosystem for everyone.

Google shared this screenshot:

The blue tick is right to next to 'Google' (Image courtesy: Google)

What is BIMI?

For Gmail, the feature was introduced in 2021, following a pilot in the previous year. It acts as another layer of security, and to use it, senders must use strong authentication, and verify their brand logos to display the logo as an 'avatar' in emails.

Further, BIMI helps email security systems filter spoofed, fishing emails from the legitimate ones.

Availability

Google began rolling out the checkmarks on Wednesday. The feature itself will take up to three days to be fully visible, and will be available to Workspace customers, G Suite Basic and Business customers, as well those with personal Google accounts.

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HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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