Star Wars: The Force Awakens is turning out to be an even bigger monster at the box office than imagined. It hurtled toward a $120 million opening Friday at the US and Canadian box office and a potential record-breaking $215 million through Sunday, giving the long-awaited movie a shot at the biggest opening weekend of all time.
The ticket sales figures from Walt Disney Co late Friday indicated that the film could eclipse the $208.8 million record set by dinosaur adventure film Jurassic World in June. Disney said movie theatres were continuing to add screenings to meet “unprecedented demand.”
Fans flocked to theatres Thursday evening, many dressed as evil Stormtroopers or lightsaber-wielding Jedi as the movie took in $57 million at domestic theaters. That surpassed the previous opening-day record of $43.5 million for the final Harry Potter movie in 2011.
Interest extended to international markets, where the movie brought in $72.7 million in 44 countries.
At the White House, a beeping R2-D2 and two Stormtroopers surprised reporters with a quick appearance in the briefing room. First lady Michelle Obama hosted a screening for children of families that lost members to war.
The new Star Wars film is the seventh installment in the series created by George Lucas in 1977. Disney bought Star Wars producer Lucasfilm for $4 billion in 2012 and spent more than $200 million to produce The Force Awakens.
Critics lavished praise on “Force Awakens,” which features newcomers Daisy Ridley, John Boyega and Oscar Isaac alongside original stars Mark Hamill, Harrison Ford and Carrie Fisher. The movie scored a 95 percent positive rating on review aggregation website Rotten Tomatoes.
Disney said 47 percent of Thursday’s domestic ticket sales came from higher-priced 3D tickets.
Strong reviews plus a decades-long affection for the Star Wars franchise are driving interest, said Paul Dergarabedian, senior media analyst at box office tracking firm Rentrak. Disney’s carefully planned release of film trailers and tidbits of information over several months also boosted ticket sales, he said.
“That worked the audience into a frenzy,” he said. “It’s just a perfect storm of Star Wars enthusiasm.”
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