International Women's Day 2024: Swiggy and boAt take a stand against songs objectifying women
International Women's Day 2024: Swiggy and boAt's visuals against songs objectifying women have prompted a chatter on Instagram.
International Women's Day 2024: Each year, International Women's Day is celebrated in various countries around the world. Many have taken to social media to share varied posts to mark this occasion, and some have been doing that since yesterday. Swiggy and boAt joined in with their special creatives that take a stand against the songs that compare women to food items and objectify them.

Swiggy and boAt joined hands to create a series of visuals that put forth the message - "Some items only look good on the menu, not in your playlist. Let's #RightTheSong". The brands shared the same creatives on their individual Instagram handles.
Also Read: International Women's Day 2024: When is it and why do we celebrate it? Know date, history, significance
The visuals have the same design template, showing a part of the lyrics from a song on top that compares a woman with a food item. Below the text are two highlighted images. One of the pictures is of the food mentioned in the song. The other one, which is the same for all the visuals, shows an emoji of a woman wearing a headphone with the words "She is not" written below it.
Take a look at the post by Swiggy and boAt here:
The post was shared about 11 hours ago. Since then, the post has accumulated more than 3,300 likes. People have also shared varied comments while reacting to the post.
How did Instagram users react to this post?
"A small but needed step against songs objectifying women," wrote an Instagram user.
"Food for thought, literally!" added another, along with a few clapping hand emoticons.
Also Read: International Women's Day: Google Doodle depicts quilt with symbols of progress
"Indeed, she is not," joined a third. This Instagram user too completed the comment with a clapping hand emoticon.
"People commenting how nothing about this is good is so so ew," expressed a fourth.
"This is simply brilliant," commented a firth.
What are your thoughts on these visuals by Swiggy and boAt shared to celebrate International Women's Day 2024?
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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