Why should gender fluidity be limited to just clothes? American fashion designer Marc Jacobs, sparked off a #malepolish trend recently, when he flaunted coloured nails on Instagram, and urged his followers to do the same. It’s not the first time that men are showing off perfectly manicured talons, with Hollywood actors like Jared Leto, Brad Pitt and Zac Efron being followers of ‘male paint’ in the past and style legend, the late musician David Bowie making a case for it decades back.
Jaden Smith flaunts nail paint for a magazine cover. (Christiaingrey/instagram)
Makeup artist William Bob Scott flaunts his manicured talons. (Bobscott200/instagram)
While the trend might not be rampant in Delhi, it’s not entirely unknown, as men line up for manis and padis, wanting to finish off the routine with a coat of nail paint.
Cosmetologist and beauty expert Dr Jaishree Manchanda says: “In the past, a man’s manicure always ended with just buffing for a natural shine, or using a matte top coat. But now, there are whole lines of nail polish directed toward male clients. The colours are usually (but not always) muted, with a matte finish. We charge Rs 300 for the procedure,” she says. Beauty expert Ishika Taneja says the trend is not foreign to the city. “While 15 to 20 guys visit our salons on an average per week for manicures and pedicure, about 3-5 guys out of them opt for nail polish. Clear nail paint and earthy colours are what guys usually go for,” she says. “Back in college, it was the Green Day era and many men would wear nail paint and kajal, an imitation of Billie Joe Armstrong. Lots of rock & roll icons like Marilyn Manson wore nail paints. So, the trend is ever-evolving,” says fashion blogger Purushu Arie.