Money can’t buy happiness? You may want to think again, and read on | health and fitness | Hindustan Times
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Money can’t buy happiness? You may want to think again, and read on

It’s time to get back to all those who have tricked you into believing that money can’t buy you happiness. As it turns out, it actually can, if you go by a recent study.

health and fitness Updated: Apr 09, 2016 13:35 IST
Spending can increase our happiness when it is spent on goods and services that fit our personalities and meet our psychological needs, says a recent study.
Spending can increase our happiness when it is spent on goods and services that fit our personalities and meet our psychological needs, says a recent study.(Shutterstock)

It’s time to get back to all those who have tricked you into believing that money can’t buy you happiness. As it turns out, it actually can, if you go by a recent study.

The study claims that happiness can be bought, but only if your spending matches your personality type.

It examines nearly 77,000 actual UK bank spending transactions showing that people who spent more money on purchases that aligned with their personality traits reported greater life satisfaction.

Read: India ranked 118th in UN’s world happiness index; behind Pak, China

Spending-personality fit was more strongly associated with life satisfaction than were either total income or total spending.

The study was conducted by researchers at Cambridge Judge Business School and the Psychology Department of Cambridge University in collaboration with a UK-based multinational bank.

“Historically, studies had found a weak relationship between money and overall well-being,” said researcher Joe Gladstone. “Our study breaks new ground by mining actual bank-transaction data and demonstrating that spending can increase our happiness when it is spent on goods and services that fit our personalities and meet our psychological needs.”

The study advises companies to recommend products and services that don’t just increase clicks, but will actually improve the well-being of their customers. (Shutterstock)

The researchers believe the findings hold widespread implications, including for Internet merchants using search-based recommendation engines. Companies can use this information to recommend products and services that don’t just increase clicks, but will actually improve the well-being of their customers, allowing companies to forge better relationships with customers based on what makes them happier.

Read: 7 steps to health and happiness: Delay lifestyle diseases by a decade

Researcher Sandra Matz said, “By developing a more nuanced understanding of the links between spending and happiness, we hope to be able to provide more personalized advice on how to find happiness through the little consumption choices we make every day.”

The study is published in Psychological Science.

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