Bollywood lacks marketing strategies, says Irrfan Khan

Actor Irrfan has worked in international movies like Warrior, A Mighty Heart, New York, I Love You, and Danny Boyle’s multiple Oscar-winning film, Slumdog Millionaire.

Actor Irrfan, who has had the opportunity to work in both Hollywood and Bollywood films, feels that the Indian film industry needs to work on the way they market their films.

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“There are few areas we still need to work on, like the release of the film. In America, they work on what kind of audience is going to watch this film and they release accordingly,” says Irrfan, adding, “Here in India, we find a formula and we apply that formula to every film. We have similar ticket rates, and a similar way of promoting and releasing it. The ticket rates for a Rs 100 crore budget film and Rs 5 crore budget film are the same. We really need to work on this system.”

Irrfan became a prominent face in international cinema after acting in films such as Warrior, A Mighty Heart, New York, I Love You, and Danny Boyle’s multiple Oscar-winning film, Slumdog Millionaire. His most recent release is filmmaker Ang Lee’s Life Of Pi. The 45-year-old star feels Hollywood films always have a hidden meaning in them.