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Apple to close this 121-member unit, move could affect India too. Here's how

The team, based in San Diego, has been asked to relocate to Austin. Those who reject the offer will be terminated in April.

Published on: Jan 14, 2024 01:52 PM IST
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Apple is shutting a 121-person, San Diego-based unit that undertakes artificial intelligence (AI)-related operations, with the development likely to leave several team members unemployed.

Apple Inc. logo (REUTERS)
Apple Inc. logo (REUTERS)

The group, known as Data Operations Annotations, was informed on Wednesday about the company's decision; members have been asked to relocate to Austin, Texas, and merge with the team performing the same operations there.

“Data Operations Annotations team in the US are being brought together at our campus in Austin, where a majority of the team is already based. Everyone currently employed will have the opportunity to continue their role with Apple at Austin,” a company spokeswoman said, confirming the tech giant's relocation decision.

She added that Apple, however, remains ‘deeply committed to San Diego,’ where it has grown ‘significantly.’ Both Cupertino, where the Tim Cook-led firm is headquartered, and San Diego, are in California.

The offer

The iPhone maker has given staffers time till February-end to decide whether they will relocate or not. Those who reject the offer will be terminated by April 26. Most workers, however, are unwilling to shift, as per reports.

The group is responsible for improving Siri, the in-house voice assistant, by listening to queries to the voice service and determining if the assistant heard and handled questions accurately. It focuses on Siri use in Hebrew, English, Spanish (multiple dialects), Portuguese, Arabic, and French.

Besides the US, the unit has offices in China, India, Ireland, and Spain too.

(With inputs from Bloomberg)

 
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