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Madhya Pradesh govt to adopt Kerala's Responsible Tourism Mission model

A 13-member high-level delegation led by Madhya Pradesh Tourism minister Usha Thakur will arrive here on January 12 and undertake a seven-day tour of various places to understand the RT mission model, a release said.

Published on: Jan 10, 2021, 21:05:39 IST
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Taking a cue from Kerala's successful responsible tourism (RT) mission, Madhya Pradesh government has expressed interest to implement the model, aimed at development of village and local communities, eradicating poverty and giving emphasis to women empowerment.

The MoU consists of a 16-point programme for creation of a masterplan, developingand training the human resource for the purpose, locate sustainable tourism projects, formulation of social and economic security measures among others. (Madhya Pradesh tourism)
The MoU consists of a 16-point programme for creation of a masterplan, developingand training the human resource for the purpose, locate sustainable tourism projects, formulation of social and economic security measures among others. (Madhya Pradesh tourism)

A Memorandum of Understanding (MoU) will be signed between the two states in this connection on January 13, the Kerala Tourism department said on Sunday.

A 13-member high-level delegation led by Madhya Pradesh Tourism minister Usha Thakur will arrive here on January 12 and undertake a seven-day tour of various places to understand the RT mission model, a release said.

A Kerala delegation would soon visit Madhya Pradesh to help that state in implementing the initiative. "It's gratifying to watch other states implementing the community-oriented and heritage-preserving responsible tourism mission activities of Kerala. Apart from Madhya Pradesh, many other states too have expressed their interest in the project," Tourism Minister Kadakampally Surendran said.

The RT mission in Kerala has established 20,000 units with 1,09,000 beneficiaries and has given the local population an income of 38 crore from the tourism sector alone, state Tourism Secretary Rani George said.

The mission aspires to provide an additional income and a better livelihood to farmers, traditional artisans, and marginalised people along with creating a social and environmental equilibrium. The MoU consists of a 16-point programme for creation of a masterplan, developingand training the human resource for the purpose, locate sustainable tourism projects, formulation of social and economic security measures among others.

 
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