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The tech-enabled rich face is here

Thanks to new-age surgeries, biologics and chemicals, people, especially rich, have started to look different after they age

Updated on: Jun 13, 2026, 10:26:50 IST
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AI agents, the ultrawealthy and digital media have brought facelifts, body contouring and cosmetic surgery into the mainstream.

Thanks to new-age surgeries, biologics and chemicals, people, especially the rich, have started to look different after they age and they’re flaunting this rich face. (Reuters/ Representative photo)
Thanks to new-age surgeries, biologics and chemicals, people, especially the rich, have started to look different after they age and they’re flaunting this rich face. (Reuters/ Representative photo)

We’re living in the Kardashian era. There was a time when cosmetic surgery was done surreptitiously. People lied about it, hiding their liposuction and Botox even from closest friends. Now, it’s different. For the elite and the wealthy, plastic surgery has become the new Rolex watch or Bvlgari diamonds. To be tried, to be customized to their self-care needs, to be flaunted.

 
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