The Uttar Pradesh Cabinet has approved the Uttar Pradesh Digital Media Policy, 2024, under which the government has decided to prepare a list of social media influencers who will receive state advertisements for promoting schemes and achievements of the UP dispensation.
Those sharing information on government schemes, initiatives and projects through their channels will be given opportunities to earn revenue through advertisements.
Influencers can now earn up to ₹8 lakh through government's advertisements.
Sanjay Prasad, Principal Secretary of the state's Information department, said on Tuesday that the government has decided to prepare a list of agencies/firms to provide advertisements to promote them for making and displaying content/tweets/videos/posts/reels about schemes and achievements of the UP government on online platforms such as X, Facebook, Instagram and YouTube, reported The Indian Express.
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According to the number of subscribers and followers, the department will prepare a list of social media influencers, agencies and firms under four categories. The amount of payment will be based on the category a person falls under.
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{{/usCountry}}According to the number of subscribers and followers, the department will prepare a list of social media influencers, agencies and firms under four categories. The amount of payment will be based on the category a person falls under.
Also read: Don’t use social media to flaunt your work, U.P. bureaucrats told
{{/usCountry}}These influencers will be paid a maximum of ₹5 lakh, ₹4 lakh, ₹3 lakh and ₹2 lakh for their accounts on X, Facebook and Instagram.
For YouTube videos, shorts and podcasts, the influencers of these four categories can earn up to ₹8 lakh, ₹7 lakh, ₹6 lakh and ₹4 lakh per month.
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The social media policy aims to regulate content on these platforms. It also contains guidelines for addressing objectionable social media content.
Per the new policy, reported India Today, anti-national content would be considered a serious offence which carries a punishment of between three years to life imprisonment.
Defamatory and obscene content will also be punishable.