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Why wasn’t child sexual abuse content reported to police, NCPCR asks Meta

NCPCR's notice follows a BBC Eye investigation alleging that Instagram ran paid advertisements in India promoting child sexual abuse material.

Updated on: Jul 28, 2026, 11:16:19 IST
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The National Commission for Protection of Child Rights (NCPCR) has asked Meta to explain why it did not inform the police after allegedly becoming aware of child sexual abuse material being promoted on Instagram, as it is mandated to do under the Protection of Children from Sexual Offences (POCSO) Act, people aware of the matter said.

The NCPCR sought an explanation on whether Meta fulfilled its reporting obligations.
The NCPCR sought an explanation on whether Meta fulfilled its reporting obligations.

The statutory child rights body’s notice follows a BBC Eye investigation alleging that Instagram ran paid advertisements in India promoting child sexual abuse material.

The people cited above said NCPCR’s notice seeks an explanation on whether Meta fulfilled its reporting obligations under Section 19 of the POCSO Act, which requires any person who knows an offence under the Act to report it to the Special Juvenile Police Unit or the local police.

“NCPCR has specifically asked whether Meta informed the police after becoming aware of the content. It has also questioned why authorities were not informed if, as indicated in the BBC investigation, the company knew that Instagram advertisements were directing users to Telegram channels allegedly distributing such material,” one of the persons cited above said.

If NCPCR, which took suo motu cognisance of the BBC report, is not satisfied with Meta’s response, then it may issue another notice seeking further clarifications, a second person said.

The electronics and information technology ministry on July 4 directed Meta to disable all advertisements and content promoting or facilitating access to child sexual exploitative and abuse material. The ministry said it viewed the alleged algorithmic amplification of sexually exploitative content with the “utmost seriousness” and sought immediate corrective measures. Meta submitted a report which the ministry is reviewing.

The issue was raised in Parliament. In a written reply to a question in the Lok Sabha on July 22, minister of state for electronics and IT Jitin Prasada said the government had “taken serious note” of reports alleging the dissemination of advertisements linked to child sexual abuse material on social media platforms and had sought a detailed report from the intermediary concerned.

(This story has been updated to reflect that NCPCR has received a response from Meta)

 
ABOUT THE AUTHOR
Sejal Sharma

I am a technology policy reporter with the National Political Bureau at Hindustan Times, based in New Delhi. I cover digital policy and the intersection of technology and society, focusing mainly on what's happening in India. My beat often involves tracking platform regulation, privacy, internet curbs, and the real-world impact of digital rules, among other things. Can usually be found reading government notifications so that you don't have to. I cover three key ministries: Ministry of Electronics and Information Technology (MeitY), Ministry of Communications, and the Ministry of Information and Broadcasting (I&B). I am originally from New Delhi and a graduate of the Asian College of Journalism, Chennai. Over the past nine years, I have worked across television, digital and print media with The Secretariat, CNN-News18, Tiranga TV, Interesting Engineering, and now Hindustan Times. Although I am not on X, I can be reached at sejal.sharma@hindustantimes.com for tips, a chat or book recommendations. I respond fast, usually within a couple of hours. Outside of work, I enjoy playing badminton and driving my car. I am a firm believer that every trip — work or leisure — deserves a fridge magnet.

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