Candico, the second largest Indian confectionery company has launched a new range of hard-boiled mint candies. The XXX the extra strong white mint is to be out in the market by April-end.“Mint candies are the most preferred candies amongst the young adult consumers. Keeping in view the popularity of mint candies, we have introduced XXX to the Indian market,” said Mr Madhav Gupta, Executive Director, Candico India Ltd. Mint candies are the highest growing segment in the industry today.
Candico had made a strategic decision not to enter the mint category till today, as they wanted to enter the market only when they had a differentiated product to offer. In the current market, “Almost all the mint products were competing in the same brand space with little to no product differentiation in terms of product attribute or consumer offers.” says Mr Gupta.