Trade Analyst Taran Adarsh speaks to
Pratik Ghosh
What has been the biggest change in Bollywood?
It has become much more professional. Earlier, it was free for all. Even a vegetable vendor could have tried his luck. Now, people enter the industry after doing a course from a film school or institute. Be it the actor, director, editor or cinematographer, everyone has some professional training in his or her field before taking the plunge
How has technology improved the quality of films?
Oh, technology has brought about a sea change in the quality of films, the latest addition being SFX or special effects. Digital technology has also brought down the cost of filmmaking. Now, a director with some monetary help can realise his dream of making a film.
What has been the role of multiplexes?
With the advent of multiplexes, one can see a wide variety of films seeing the light of the day. Now, there is an audience for every kind of film. Film awareness has also shot up, with film festivals and cable channels introducing viewers to the best of world cinema. Small budget films, essentially made for the urban audience, now make decent profits. If you can tell a story, you have an audience to check out your efforts.
Where on the value chain is Mumbai now?
Where on the value chain is Mumbai now?
Bollywood is the place where all the action is happening. It's the hub. It's the place
where people from all over the country and the world converge.