The designer launched the 'Manoviraj Khosla' label in 1990. Starting with menswear, he moved to womenswear under the same label. Then in 1995 he tied up with the UB Group to launch his second label - the ' Kingfisher Line'.
Moving from men's wear to women's wear to the sporty, casual ready-to-wear Kingfisher line gives Khosla the variety he seeks.
Variety is a hallmark of Khosla's work - he designs both Indian and Western styles, and experiments with cut and fabrics. The Indian clothes have greater emphasis on style and cut rather than embroidery. Fabrics such as lycra and synthetic knits are used for Indian women's wear, which gives the clothes a more International feel. Indian men's wear - kurtas, sherwanis or bandhgala, are all done with minimal embroidery work.
Western wear for both men and women are in variety of fabrics and styles, catering to teens and older connoisseurs…in keeping with Khosla's own sense of style.
Today, Khosla's styles speak for themselves. He prefers to make clothes that are not very fussy, are easy-to-wear and affordable. And as all designers do, he likes to do so by using the best possible fabrics.