Brigade Group partners with Primus Senior Living to develop senior living homes worth ₹750 crore

Brigade Group and Primus Senior Living have partnered to build over 600 senior homes in Bengaluru and other south Indian markets

Published on: Feb 26, 2026, 20:32:57 IST

Written by Souptik Datta

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Brigade Group has partnered with Primus Senior Living to launch three senior living communities across Bengaluru and other South Indian markets. The projects are estimated to have a combined gross development value (GDV) of around ₹750 crore, the company said in a statement.

Brigade Group has partnered with Primus Senior Living to launch three senior housing projects in South India with a combined GDV of about ₹750 crore. (Picture for representational purposes) (Pixabay)

Two of the three upcoming communities will be integrated within larger township developments. The portfolio is expected to comprise over 600 units, marking a significant expansion of Brigade’s senior living platform, the company said.

The collaboration builds on Brigade Group’s earlier experience in the segment with Parkside at Brigade Orchards, operational since 2017. Age-specific amenities will be planned across the developments include wellness centres, medical bays, hobby lounges, and community engagement programmes, it said.

Also Read: Primus Senior Living to invest ₹2200 crore to develop senior living projects across six cities

“This partnership is a significant step in our efforts to expand Brigade Group’s footprint in senior living,” Pavitra Shankar, Managing Director, Brigade Enterprises Limited, said. “Our aim is to create an ecosystem that caters to diverse life stages by integrating senior-first design and maintaining the highest standards of planning, care and implementation.”

“This partnership allows us to bring Primus’s health span-increasing model into high-quality, multi-generational communities. Together with Brigade, we aim to create new Blue Zones in India, places where elders live with dignity, purpose and joy,” Adarsh Narahari, Founder and Managing Director of Primus Senior Living, said.

Primus Senior Living plans to invest over ₹2200 crore to develop 5 million sq ft of senior living homes in India within five years, Narahari earlier told Hindustan Times Real Estate.

Also Read: Brigade Group to develop luxury apartments, senior homes in Mysuru; eyes ₹300 crore revenue

This will include 4500 homes in Bengaluru, Kolkata, Pune, Mumbai, Hyderabad, and Chennai. "We have 1.5 million already under different stages of construction; the rest are yet to be launched. We will have five projects in Bengaluru, three in Chennai, two in Mumbai, one in Hyderabad and Pune, and three in Kolkata," Narahari had said.

The ticket size of the projects will be between ₹60 lakh and ₹3 crore. Mumbai will have homes priced between ₹1.5 and ₹3 crore, and southern cities will have homes priced between ₹70 lakh and ₹1.5 crore.

ABOUT THE AUTHOR
Souptik Datta
Souptik Datta is a deputy chief content producer at Hindustan Times Digital, where he reports on southern India with a focus on real estate, urban infrastructure and environmental urban issues. His coverage tracks the intersection of policy, capital flows, regulation and sustainability, examining how these forces shape housing markets, commercial real estate and large-scale infrastructure development across rapidly transforming cities. He also closely tracks civic issues affecting urban residents, including property taxation, planning approvals, public transport expansion, water stress, waste management and the governance challenges that influence everyday life in India’s metros. Souptik’s reporting is driven by a strong interest in accountability, consumer rights and the lived realities of homebuyers and investors navigating volatile pricing cycles, regulatory changes and project delivery risks. He frequently analyses project launches, land monetisation strategies, planning frameworks, RERA-related developments and the broader implications of infrastructure investments on emerging growth corridors. His work blends on-ground reporting with data-backed analysis and long-form explainers aimed at demystifying complex real estate and infrastructure developments for readers. He is an alumnus of the Indian Institute of Journalism and New Media. Before joining Hindustan Times Digital, Souptik was associated with Moneycontrol at Network 18, where he covered real estate, infrastructure and allied sectors, producing market insights, policy-led stories and in-depth features. Outside the newsroom, Souptik is an avid solo traveller and documentary enthusiast, exploring diverse regions and visually documenting unique narratives through film and photography. In his early career, Souptik also freelanced as a documentary photographer, independently working on visual storytelling projects that captured grassroots narratives, urban change and everyday life. He can be reached at souptik.datta@htdigital.in.Read More

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