Tamil action hero Prashanth and his father Thiagarajan, also an actor, director and producer, are facilitating gold retail by constructing a shopping complex here.
Touted as a the largest jewellery shopping destination in India, Prashanth Real Gold Tower will have 170,000 sq ft of floor space spread across 10-floors with three mezzanine levels, ATMs, food court and other facilities.
Located in the crowded T. Nagar shopping area, the tower also boasts of parking for 200 plus cars and valet parking facility. It will cater to both the retail and wholesale jewellery trade.
Addressing the media here Thursday Thiagarajan said, "Joy Alukkas will set up the world's largest jewellery story in the building."
"Chennai has been creating new waves in retail formats and consumer behaviour across categories like clothing brands. With the launch of Prashanth Real Gold Tower, we will see a new change in the shopping patterns for jewellery too," Prashanth said.
Prashanth's younger sister Preethi Thiagarajan, who is a jewellery designer and a graduate gemmologist, will manage the shopping complex, which is being constructed in partnership with Real Value Promoters Pvt. Ltd.