Clearly, gods are reigning supreme during the lockdown. At least, that’s what TV viewing pattern – during the Covid-19 induced shutdown – seems to indicate. So, while reruns of Ramayan and Mahabharat topped the TRP charts at the start of the lockdown [around March-end], the ‘mythological reign’ continues even now. As per the latest data by Broadcast Audience Research Channel (BARC), Doordarshan’s Shri Krishna is the most watched TV show for second consecutive week. The top five shows also include Mahima Shanidev Ki, Mahabharat [new version] and Ramayan on various channels.
“To start with, people have been feeling low for the last two-three months, and so, these classic mythological shows make them feel good, and also give them a sense of emotional strength. Plus, you can watch these shows with the entire family, and there’s a lot of nostalgia involved as well,” says TV producer Shashi Mittal.
Besides reruns of Ramayan and Mahabharat, a number of gods-based shows as Karmaphal Daata Shani, Uttar Ramayan, Paramavatar Shri Krishna, Vighnaharta Ganesh and Mere Sai - Shraddha Aur Saburi among many others have been running successfully on television during the lockdown.
“If you notice the pattern during the lockdown, people have gone back to not just old TV shows but also classic movies. As for out-and-out religious shows, it’s like going to back your comfort food when you are upset or angry about something. The sheer universality, relatability and the joyful nostalgia involved with such shows make people turn to them,” says exhibitor-distributor Akshaye Rathi.
{{/usCountry}}“If you notice the pattern during the lockdown, people have gone back to not just old TV shows but also classic movies. As for out-and-out religious shows, it’s like going to back your comfort food when you are upset or angry about something. The sheer universality, relatability and the joyful nostalgia involved with such shows make people turn to them,” says exhibitor-distributor Akshaye Rathi.
{{/usCountry}}Money-wise too, mythologicals worked their magic. Apparently, six new TV commercials of a top dairy brand were launched during lockdown with the shows. “For any brand, this was the best time because of great viewership. The investment in Ramayana and Mahabharat was like a lottery. We got 100X back,” RS Sodhi, managing director of the dairy brand has said in an interview.
Lastly, a 47-year-old homemaker, Swati Paliwal puts things in perspective: “Watching religious shows give me a lot of mental peace, and alleviate my tension during such a stressful time. It gives me a feeling that all will be fine.”
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