It's about time for Halloween lovers to sort out their costumes as the trick-or-treat festival is less than a week away. If you are still wondering what to wear for the occasion then look no further as we have compiled the list of the most popular Halloween costumes this year according to Google trends data as per the search engine's Frightgeist series. From Spider-Man and Taylor Swift to Barbie and Wednesday Addams, keep reading to find out the most sought-after looks for 2023. Your choice of costume might just be one of these.
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Most popular Halloween costumes in 2023:
Barbie
This costume idea is currently reigning the chart at the number one spot. The popularity of cult classic doll-inspired costumes has increased drastically after the release of the Barbie film this year. The Margot Robbie-starrer film also ranked as the number-one movie in the world following its massive success at the box office.
Spider-Man
Coming in at No.3 on the Frightgeist chart, Spider-Man falls under the category of comic book characters, which makes up 9% of total costume searches. Only recently Spider-Man 2 video game was released for PlayStation 5 and Nintendo Switch, leading to its popular demand for Halloween costumes this year. Moreover, earlier this year, Spider-Man: Across the Spider-Verse earned $690 million at the box office.
{{/usCountry}}Coming in at No.3 on the Frightgeist chart, Spider-Man falls under the category of comic book characters, which makes up 9% of total costume searches. Only recently Spider-Man 2 video game was released for PlayStation 5 and Nintendo Switch, leading to its popular demand for Halloween costumes this year. Moreover, earlier this year, Spider-Man: Across the Spider-Verse earned $690 million at the box office.
{{/usCountry}}Taylor Swift
Taylor Swift has been making headlines recently with her Eras tour and romance with Chiefs tight end Travis Kelce. It's only obvious that the singer's fans a.k.a Swifties will be recreating her look for Halloween this year. Only recently Taylor Swift made her big screen debut with Eras Tour film, breaking records in pre-sales for tickets.
Wednesday Addams
Following the hit Netflix series Wednesday, which is a modern-day version of the Addams family story, horror fans fell in love with Jenna Ortega's Wednesday Addams, making her one of the most popular choices for a Halloween costume.
Princess Peach
Super Mario's royalty Princess Peach ranks at No. 13 on the chart. Her fanbase grew to a record high after the box office hit film The Super Mario Bros. Movie, which raked in a whopping $1.36 billion. It is not unlikely that many will choose to wear a regal pink gown with a tiara on top to recreate the animated film's royalty look.
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Top 10 Halloween costumes (ranked)
As per the Google Frightgeist chart, below is the list of the top 10 most-searched-for Halloween costumes for 2023 according to their ranks.
- Barbie
- Princess
- Spider-Man
- Witch
- Fairy
- Wednesday Addams
- Dinosaur
- Cowboy
- Ninja
- Bunny