The cricket World Cup is over but the “Mauka, Mauka” jingle continues to reverberate in the mind. Besides the sardonic picturisation of the teaser, it was the voice of Patiala born singer Alamgir Khan that made the campaign a hit.
Because of his name, the artiste, 26, is taken for a Pakistani Sufi singer; and he is tired of complaining; but music is in his Patiala Gharana blood. At 14, he started his classical singing training under his father (Murli Khan), grandfather (Sharif Khan), as well as great grandfather (Karamdeen Khan), all known singers.
New found fame
In Chandigarh for the shooting of one his songs, Alamgir Khan agrees that “life has changed post ‘Mauka, Mauka’, and says he never thought it would be such a huge success. For someone who got his first break in Bodyguard (Desi beat), and sang “Tauba main pyar karke” in “Shaadi Ke Side Effects”, it wasn’t the love of India’s favourite game that made him take up the project. “I have never been a cricket buff; and when the music composers approached me, I was averse to singing a jingle; it wasn’t my cup of tea. They had to convince me, very hard,” said the singer.
Cricket for him is synonymous with big-hitting batsman Yuvraj Singh and off spinner Harbhajan Singh, and he was disappointed that both didn’t go to the World Cup.
More coming up
Celebrating his recent success, the simpleton can’t get over the numerous calls and emails from fans dying to meet him and music directors waiting to sign him up. He’ll give his voice to 27 songs this year, including numbers from a couple of film projects with music directors Himesh Reshammiya, Pritam Chakraborty and AR Rahman.
Disappointed with the “loose” lyrics of Punjabi songs these days, Alamgir Khan is quite unlike his contemporaries. “Why have lyrics that people would shut their ears to. The lyricists and composers should keep the elderly and the children, too, in mind,” said the new Khan on the horizon whose next solo number will promote Punjabi heritage. “I am shooting for that song in Chandigarh. I love Punjab’s rich culture,” he said, “and will not sing lewd lyrics, for fame or money.”
He sure knows how to use his newfound fame. “Is anokhe ‘mauke’ ne mujhe bahut kuch diya hai and main isse waste nahi hone dunga (this unique opportunity has give me a lot and I’ll not let it go waste).”