From New York City to Delhi ramps: Makeup is on a major quirk trail | fashion and trends | Hindustan Times
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From New York City to Delhi ramps: Makeup is on a major quirk trail

Snapchat filter-inspired beauty looks to wilderness portrayed in the form of makeup, here’s how global runways are turning up innovation a notch higher.

fashion and trends Updated: Sep 16, 2016 12:22 IST
Snigdha Ahuja
NYC

Models get ready backstage for Desigual during the New York Fashion Week. The Snapchat-inspired makeup made the show trend.(AFP/Angela Weiss)

When Spanish label Desigual took inspiration from Snapchat lenses for their show at the New York Fashion Week (NYFW), social media went into a tizzy. From the popular butterfly tiara to the puppy face, the beauty look paid an ode to the popular filters.


“I think inspiration can be derived from absolutely anywhere, so I am sure when MAC’s senior vice president Gordon Espinet designed all the looks, he was inspired by the fun filters that snapchat offers. Also, social media is at its peak popularity and it was a very clever idea he hit on,” says beauty expert Natasha Nischol, who designed makeup inspired by newsprint, pop culture and more during the recent fashion week in Mumbai.

The butterfly gold tiara, a popular Snapchat filter, also made its way on Desigual’s ramp. (AFP/ Angela Weiss)

“India has been getting more fashion forward as the years progress and its just going to keep getting better. In fact, we had designed a very specific makeup look for Sanjay Garg of Raw Mango. His collection was called monkey business, and he wanted to translate this on the face by making the models actually look like monkeys. Since it’s fashion,we had to keep it more fashion forward as opposed to it being caricature or theatrical. It worked really well and it was great to have a big name in the fashion industry thinking outside the box and wiling to do something fun and different. So yes, the trend is definitely happening and I’m hoping that we see a lot more designers that are up for it,” Nischol added.

Here are looks from (clockwise from top) Anita Dongre’s look at India Couture Week and, from the Mumbai ramp, Raw Mango by Sanjay Garg, Chola and Chirag Nainani, and Suhani Pittie. (Yogen Shah)

With the next season of fashion week less than a month away, is quirk-perfect makeup the way to go? “Avant-garde and experimental makeup is the current order of the fashion world across the globe. Personally, I loved the varied looks they showcased at NYFW — from glitter-high eyeliner to completely block-coloured looks. We are opening up to a whole new gamut of edgy and innovative looks, which is a welcome change,” says beauty expert Vidya Tikari, who has designed beauty looks at fashion weeks in the city.

#Snapchat filters as a beauty trend for #NYFWSS17 📸 @blusho

A photo posted by Desigual (@desigual) on

Another veteran in this realm, Ambika Pillai, says that drama is perfect for couture. “Over the years, make up on the ramp for fashion weeks has actually gone more minimalistic for prêt shows and for couture weeks, a little more dramatic. Nevertheless, there are designers in both weeks that sometimes do experiment . Also, when it come to social network inspiration, Snapchat trends are fun, though Instagram is more useful,” she says.

Read: Acid attack survivor Laxmi to walk the ramp at London Fashion Week

Models pose for photos backstage at Thom Browne show. How cool are these ice-blue frosted lips? (AFP)

Here are some other fashion week beauty spottings that took our breath away:

Pallavi Singh #huemnproject #fall16 at #lakmefashionwk #Beauty

A photo posted by HUEMN Project (@huemnproject) on

Attendees arrive to see The Blonds Spring/Summer 2017 collection during New York Fashion Week. Guests stand out as much as the models on the ramp. (Reuters/Lucas Jackson )
A model waits backstage before the MAISON the FAUX presentation during New York Fashion Week. Check out the all-glitter face. (Reuters/Andrew Kelly)