Watch: Kalki Koechlin attacks the ‘culture of violence’ in media

Kalki Koechlin shared a video on Tuesday evening, attacking the ‘violence and brutality’ in the approach of media and society towards crimes against women.

Kalki Koechlin shared a video on Tuesday evening, attacking the ‘violence and brutality’ in the approach of media and society towards crimes against women.

Kalki Koechlin in a still from her latest video. (YouTube grab)

Directed by Akanksha Seda, the video features Kalki in one of her edgiest avatars as she takes on the media, society and their approach towards women and crimes against them. The poem has been recited by Kalki in a five-minute video which released on the women’s lifestyle channel Blush on Tuesday.

Actor Kalki Koechlin says her poem titled Printing Machine, which she wrote for the Culture Machine’s UnBlushed series, talks about the “violence and brutality” that women face in India. In the video, Kalki talks about the increase in acid attacks, gang rapes, and foreigners being raped in the country.”

Printing Machine was inspired by one of the key influencers in our lives -- news houses and the media. We are flooded by an onslaught of objectifying and horrific news reports and imagery that have desensitised us. It is only when we look at these reports in totality do we realise what our Indian heritage and culture have come to, and how we have come to be at the mercy of printing machines,” Kalki said in a statement.

Interestingly, the new video shows Kalki performing on an edited version of the same poem which was shared last year.