One year on social media equals three-four years anywhere else: Ranveer Allahbadia

Hindustan Times | ByShruti Nair
Sep 05, 2020 02:25 PM IST

The influencer and entrepreneur on his debut as a new HT Brunch columnist this Sunday

Ranveer Allahbadia, popularly known as Beer Biceps, is one of the oldest influencers in the Indian social media space. Now an entrepreneur as well, Ranveer has learnt the tactics of the game along the way, but his intention was always to make money, not just focus on content.

Ranveer Allahbadia, popularly known as Beer Biceps in the online world is not only an influencer but is also an entrepreneur and heads two teams
Ranveer Allahbadia, popularly known as Beer Biceps in the online world is not only an influencer but is also an entrepreneur and heads two teams
“Podcasts are like a death game: people should really like what you share to make them listen to you for an hour”

First, I decided to develop something like an Uber for fitness trainers. My intention was to use social media to make my business scalable. I was training AIB’s Tanmay Bhatt at the point and AIB was at the peak of the social media buzz. That’s how I learnt the game and realised there’s enough money in the field.

(Clockwise) Ranveer Allahbadia with actor Ayushmann Khurana; Ranveer had donated food packages during lockdown; influencer and entrepreneur Ranveer Allahbadia also goes by the name BeerBiceps on social media (inset); Ranveer with personal coach and monk Gaur Gopal Das; Ranveer was a fitness trainer before he turned social media influencer
(Clockwise) Ranveer Allahbadia with actor Ayushmann Khurana; Ranveer had donated food packages during lockdown; influencer and entrepreneur Ranveer Allahbadia also goes by the name BeerBiceps on social media (inset); Ranveer with personal coach and monk Gaur Gopal Das; Ranveer was a fitness trainer before he turned social media influencer

Creators take social media more seriously than consumers. If you’re a creator, you’re like a shop owner and projecting your business really matters to you.

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