One year on social media equals three-four years anywhere else: Ranveer Allahbadia
The influencer and entrepreneur on his debut as a new HT Brunch columnist this Sunday
Ranveer Allahbadia, popularly known as Beer Biceps, is one of the oldest influencers in the Indian social media space. Now an entrepreneur as well, Ranveer has learnt the tactics of the game along the way, but his intention was always to make money, not just focus on content.
First, I decided to develop something like an Uber for fitness trainers. My intention was to use social media to make my business scalable. I was training AIB’s Tanmay Bhatt at the point and AIB was at the peak of the social media buzz. That’s how I learnt the game and realised there’s enough money in the field.
Creators take social media more seriously than consumers. If you’re a creator, you’re like a shop owner and projecting your business really matters to you.