Bharti Airtel has added three voice-only packs to its prepaid recharge portfolio, days ahead of the deadline set by the Telecom Regulatory Authority of India (TRAI) for telecom firms to offer such plans to customers.
The company confirmed to HT that the three packs have been added and are priced at ₹185 with a validity of 28 days, ₹203 with a validity of 30 days and ₹206 with a calendar month validity; each offers unlimited local and national voice calls and 300 SMS bundled. The new plans have also been listed on the Airtel app for prepaid accounts.
In September, TRAI had set a deadline of October 21, noting a 30-day period of compliance, for operators, including Airtel, Reliance Jio and Vi, to offer voice-only plans to customers.
Airtel has become the first telecom operator to put together these packs. The developments come amid calls from consumers that 4G and 5G data-heavy recharge options offer little value for those who use feature phones, primarily for voice calls and messages.
India has approximately 220 million feature phone users. In August, CyberMedia Research noted that India’s 2G-based feature phone user base grew 5% year-on-year. Itel led the 2G segment with a 38% share, followed by Lava (30%) and HMD (20%).
{{/usCountry}}India has approximately 220 million feature phone users. In August, CyberMedia Research noted that India’s 2G-based feature phone user base grew 5% year-on-year. Itel led the 2G segment with a 38% share, followed by Lava (30%) and HMD (20%).
{{/usCountry}}Rising component costs have made new phones pricier, prompting users to hold on to their existing devices for longer. By removing the data bundle from these packs, telecom service providers are expected to reduce prices for the voice-only plans.
The troika of new recharge options follows TRAI’s mandate of options with 30-day validity or lesser, keeping parity with recharge plans that include 4G or 5G data bundles. Airtel is likely to add a longer-validity voice-only plan eventually, if these packs find traction with users.