Nestlé ties up with Alibaba

BEIJING: World’s largest food retailer Nestlé has struck a partnership with China’s e-commerce giant Alibaba to boost its online sales by tapping the country’s increasingly

BEIJING: World’s largest food retailer Nestlé has struck a partnership with China’s e-commerce giant Alibaba to boost its online sales by tapping the country’s increasingly digital consumption patterns. Under the new initiative, Nestlé will launch campaign with its diverse products, spanning 30 brands from coffee to baby formula in Alibaba platforms such as Tmall.

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