Cabinet minister launches campaign to motivate Ludhiana residents to adopt a healthy lifestyle

Fitify campaign aims to encourage people to follow a fitness regime for a healthy and long life.

Cabinet minister Bharat Bhushan Ashu on Sunday launched ‘Fitify’, a social media campaign, to motivate residents to adopt a healthy lifestyle.

Cycling enthusiasts take part in the Fitify campaign held at Sidhwan Canal Waterfront in Ludhiana on Sunday. (HT photo)

Ashu said that amid the busy schedule, people often forget to focus on their health and so the campaign that was launched at Sidhwan Canal Waterfront aims to encourage them to follow a fitness regime for a healthy and long life.

Various activities including cycling, zumba, bhangra, yoga, games, magic show were the highlight of the event. He said more such activities will be organised at the waterfront in the coming days and soon, such events will become a weekly feature.

The event was attended by Ashu, his wife and MC councillor Mamta Ashu, mayor Balkar Singh Sandhu, Ludhiana Improvement Trust (LIT) chairman Raman Balasubramaniam, MCL commissioner Pardeep Kumar Sabharwal, councillors Hari Singh Brar, Dilraj Singh, Rashi Hemraj Aggarwal, senior Congress leader Baljinder Singh Sandhu, among others.

The campaign was declared the most lively and unique event of Ludhiana as residents participated in large numbers and also appreciated the government and administration for taking the initiative and setting up the Sidhwan Canal Waterfront.

He added that the second phase of this project, starting from Pakhowal Road till Gill Road would also start shortly as the detailed project report (DPR) has been prepared.